Nov 19, 2009

Coastal Discoveries

Last weekend I went down to Monterey. Beautiful California coast, and I was fixated on dippin' dots. Dippin dots stores exist? I always thought the dots were only peddled from carts. I hadn't considered an actual store. It's like their kingdom, their chilly home base, their Fortress of Solitude.

P.S. Check out the sign! The name, "dippin' dots" isn't capitalized. That's weird. What's the marketing theory behind that? You know some hired gun said, "leave it lower case! You'll sell more!" Prove it!


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